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Introduction to Digital Billboard

Update Time:11/26/2010

Traditional roadside billboards have gone high-tech in the early 21st century. Digital billboards are becoming more popular due to their eye-catching LED screens and their ability to produce more advertising revenue for billboard companies.
Description
Digital billboards are computerized signs that typically display a rotating series of advertisements. Each ad appears for a few seconds at a time. The billboard is often controlled by a computer that may be in a different city than the billboard itself.
Size
Digital billboards can cost several hundred thousand dollars to construct and can weigh 3,000 lbs. to 4,000 lbs., while traditional billboards typically weigh only about 500 lbs. Digital billboards can contain more than 400,000 small light diodes.
Profit
Digital signage allows billboard companies to dramatically increase their profits by selling the same billboard to several advertisers at once. Companies unable to afford a traditional billboard can pay a smaller amount for a few hours a day on a digital one.
Hazards
Some public officials question whether digital billboards are distracting for drivers who may watch the billboards instead of paying attention to the road. Cities such as Indianapolis have banned digital billboards within city limits. Los Angeles banned construction of new digital billboards in 2009.
FBI Billboards
The FBI launched the Digital Billboard Initiative in 2007. Teaming with Clear Channel, the FBI uses digital billboards across the country to post information on crimes and photos of fugitives. In 2010, the FBI expanded its digital billboard program into Times Square in New York City.

 

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